+918593852104 hello@dmyourbusiness.com

Coffee Shop Marketing Services

Talk to us now.
Contact us

Why digital marketing for coffee shop?

A website that inspires customers to come and try you out. Information about you, where you are, and your menu that is easy to find. Outstanding reviews which show that you can be trusted for a tasty cup of tea – and much more besides. Cafe and coffee shop local marketing done in the right way can do a lot for your business: Chief among them, get more people through your front door each and every day. Because every time someone performs a local search online for a “coffee shop” or “cafe” near to where they are, the internet will point them right to where you are. With clients all over the world, including the UK, US and Australia, we know how to target a local audience. Talk to us now. You’ll get all the information you need about what we can do for you.

Develop Awareness

Your presence on digital media increases word of mouth and referrals. Our digital media management services will create interest in your brand, which leads to more targeted followers and potential customers.

Build Engagement

Your audience is more likely to buy from you when you build engagement through digital media. When you have an established and active following, it’s important to stay connected with them. You can’t disappear.

Increase Traffic

An active and successful digital media presence means you’re generating website traffic, bringing your business more leads and sales. Adding digital media advertising is a great way to stay in front of your customers.

How it work?

Want more leads and sales? Building your following on social media increases your brand awareness, develops relationships, and cranks up traffic to your website.

Website Design & Development

We believe in working closely with our clients to create the perfect website. Functionality, convenience and user experience are crucial, and through a process of careful development and constant testing we aim to craft the ultimate online experience for your brand. Our developers will be able to tailor a website to perfectly meet the unique requirements of your business. If you’re looking for a website design agency in London that’ll be able to meet your requirements, at the same time as adding their own years of experience and insider know-how to the project – then you came to the right place.

As well as building the ultimate business platform for your brand, a site capable of handling the day-to-day needs of your customers, we’ll also be able to fully integrate your website with all the major social media channels. Allow your visitors to share images and pages, sign up to events through Facebook, or Tweet their purchases to their followers! We design websites for the modern age, mobile- and tablet-friendly sites that encourage interaction, and make it easy for users to share their experiences with others. On top of that, we can also fill your business website with rich and fully optimised content – in order to harness powerful streams of organic search traffic.

Linkedin Ad Campaign Setup

LinkedIn is certainly a great advertising option for B2B marketers in 2019.There’s plenty of different techniques to try with LinkedIn ads, but the most important thing you can do is to really watch what LinkedIn is doing and what new features they continue to roll out throughout the year. As they increase their objectives, ad types, and add fun features like Content Suggestions, it only opens up the playing field and gives marketers even more chances for success.

Why Linkedin Ad Campaign?

  • Target a unique audience: Over 630M active professionals are on LinkedIn. Target them by job title, function, industry, and more.
  • Create easy and effective ads: Whether your goal is leads, brand awareness, or even event registrations, LinkedIn ads can help.

  • Control your budget and costs: Control your spend with flexible pricing options. Start with any budget and stop your ads at any time.

Google Ad Campaign Setup

Google’s Pay Per Click advertising is an excellent way to promote your business online. Using this system, you’ll only ever pay for the users who actually click through onto your website – rather than paying for each view of the advert, as is often the case with normal banner ad placements. This way you’ll always know where your money is going, and not a penny will be spent that isn’t bringing a new set of eyes to your business.When you enlist Local Fame as your dedicated AdWords consultant company, you’ll be able to enjoy the personal treatment that we extend to all of our clients. We’ll assign you an AdWords consultant, who will work closely with you to set targets and goals… not to mention that all-important advertising budget.What do you want to achieve? How many visits, how many conversions? We’ll help you to set realistic goals for your website and then set about achieving those goals by using intelligent, targeted advertising campaigns.

Our Google AdWords consultants will craft bespoke advertising campaigns for you, carefully monitoring results to see what works best. We’ll do split testing, varying content, placement and advertising approaches, until we find that ‘sweet spot’ – and once we’ve established the perfect technique for promoting your business, you’ll be able to reap the benefits of our powerful and cost-effective advertising campaigns whenever you want to boost your traffic and sales.

Facebook Ad Campaign Setup

advertising is all the rage at the moment, but should coffee shops and cafes join in ad campaigns? That is a question that I get A LOT from my clients. And my answer? Facebook Advertising is for almost every business. Indeed, coffee shops and cafes stand to benefit the most from advertising on Facebook for the following reasons;

  • As of the 1st quarter of the year 2019, the world’s largest social media platform had over 2.19 billion monthly active users. Coffee shops and cafes are, in this regard, particularly poised to benefit from the platform’s growth.
  • Facebook gives you all the tools that you need to create highly relevant ads. What this means at the end of the day is that, should you do things right, your ads will have a great deal of success.

Advertising on Facebook is actually cheaper than on other platforms. Indeed, you can get going advertising on Facebook for as little as $10. The same cannot be said for Google Ads, as an example.The first thing that you need to understand is that Coffee Shops and Cafes are, by their very nature, localized. What this means, in practical terms, is that your business is only ever going to attract customers from a certain distance around its physical location. Though it’s certainly possible if you are really good, not many people are going to drive across town to visit a coffee shop or Café.

When it comes to Cafés and Coffee Shops, the main objectives for any ad campaign are likely to be getting Store Visits and building Brand awareness. What you want to do is tell the people that matter the most, those who live close to your business, that your Coffee shop is worth visiting

Social Media & Paid Ad Management

Social media changed everything. Facebook is now the world’s largest content sharing platform, despite not producing any content of its own. Twitter has been used to start revolutions that have toppled regimes. If you’re not already using social media to promote your business, then – quite frankly – you’re doing it wrong. Don’t worry though, because we’re here to help. DMYourBusiness offers the ultimate social media marketing service… aimed at helping you to make the very most of the noisy, chaotic and often confusing world of social media. We’ll build your social presence, we’ll help you to generate engaging content, and most importantly – we’ll develop a voice for your brand.

By taking advantage of intelligent on- and off-page optimisation techniques, we’ll be able to make significant improvements to your ranking on search engine results pages.

All that can take time, though. Plus there are plenty of other tricks and techniques that really help to build a commanding presence on the major social media platforms. Here at DMYourBusiness, we know them all – and when you sign up for one of our social media marketing packages, we’ll put all of our skills and know-how into engaging with your followers, building trust and strengthening your brand image where it matters most.

Video Editing

One of the most successful marketing strategies in the coffee shop world is video marketing. There are 5,500 people per month searching for “latte art” according to YouTube’s keyword research tool. There are 10,600 searching for “how to make coffee” in the YouTube search engine. With faster internet speeds and unlimited data allowances, people are happily watching video content these days. Take the visual nature of social media to the next level by posting clips of your coffee shop in action.

Whether it’s a quick pan of the room on a busy Saturday morning, punters enjoying a special event, or a behind-the-scenes of your kitchen at work, it’s a super effective way to give viewers a feel for your café. You can build your brand identity through videos by portraying the vibe, personality, and feel of your café.

Tailor your videos to the platform – short clips on Vine, food montages on Instagram, behind-the-scenes shenanigans on SnapChat, and social videos with patrons on Facebook.

Social Media Graphics Design

People form strong patterns when it comes to the coffee shops they visit. Because of this, it’s important to get in front of your neighbours anyway you can, and to help them form a relationship with your shop. Designing graphics to grab their attention helps you stand out from all the other competitors in the neighborhood. And if you’re wondering what kind of designs can help you get the attention of your local customers, here are a few ways:

  • Post photos of recent drinks and snacks available for customers
  • Shout out note-worthy staff and barristas to make your customers feel connected to the people
  • Update your online followers on any changes to your regular hours (super useful around holidays)
  • Brand your photos and images with your Coffee Shop’s logo, to remind people of your brand

We understand that running a Coffee Shop (any small business, really), having free time is super rare. And that graphic design isn’t always at the top of the list. But we also know how important generating repeat business is for a local business (especially one like a Coffee Shop, which is based on regular customers). Because of this, we think investing the time early on in your business can pay off long term.

Email Marketing

Email marketing is by far the easiest and most effective way to get more customers into your restaurant or cafe. Unlike social media or even search, email is the most established platform and continues to grow, with an expected 4.3 billion users by 2022.

If that figure whets your appetite, wait until you hear some of the other advantages of restaurant email marketing:

  • It drives customer retention. The profitability of your restaurant depends on your ability to get customers and keep them coming back. Email marketing does both better than any other channel.
  • It’s a direct line to the customer. Whether you need a review or you want to promote a special menu, email marketing gives you a direct line to your customers and has a level of personalization few channels can match.
  • It’s cheaper than social and gives you more control. The organic reach of your Facebook page keeps steadily declining while the cost of running ads keep increasing. With email marketing, you control how and when you communicate with your customers.
  • It gives customers what they want. Not only is it a cost-effective way to reach your customers; studies confirm that people actually prefer receiving promotional content through email.

Video Editing

One of the most successful marketing strategies in the coffee shop world is video marketing. There are 5,500 people per month searching for “latte art” according to YouTube’s keyword research tool. There are 10,600 searching for “how to make coffee” in the YouTube search engine. With faster internet speeds and unlimited data allowances, people are happily watching video content these days. Take the visual nature of social media to the next level by posting clips of your coffee shop in action.

Whether it’s a quick pan of the room on a busy Saturday morning, punters enjoying a special event, or a behind-the-scenes of your kitchen at work, it’s a super effective way to give viewers a feel for your café. You can build your brand identity through videos by portraying the vibe, personality, and feel of your café.

Tailor your videos to the platform – short clips on Vine, food montages on Instagram, behind-the-scenes shenanigans on SnapChat, and social videos with patrons on Facebook.