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Financial Consulting Marketing Services

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Website Design & Development

One of the most important decisions you must make when it comes to your financial advisory firm’s marketing is how you want to present your brand online through your website. You will need to decide whether or not you are going to use a templated website or create a customized site. If using a templated site, you are able to choose from pre-existing website templates which can be adjusted to suit your needs. If you choose to go with a totally customized option, your new website will be responsive on all devices and have a crisp, modern aesthetic that’s unique to your firm and brand. Your customized website won’t feel like a cookie-cutter template, rather, it will convey the true essence of your firm while also communicating pertinent information to your visitors.

The type of website you choose will depend on the amount of differentiation you are looking for as well as how many internal hours your team can devote to website updates and management. Whichever type of website you decide on, we can provide strategic direction and implementation with the creation of your new website by pulling in our robust team of project managers, content writers, graphic designers, and website developers to ensure you get the best website possible.

Generates measurable and meaningful ROI for your business.

Linkedin Ad Campaign Setup

For LinkedIn advertising, we again focus on strategies explicitly calculated to fill the lead pipeline or produce online orders. LinkedIn’s advertising platform is very sophisticated in terms of defining targets based on job title, industry, company name, page associations and other highly relevant variables. Our social media advertising agency will conduct in-depth audience research and competitive research to determine the best strategy and execution tactics for your campaign’s launch.

Once your social media advertising campaign is launched, we review data and results to continuously test and improve campaign performance. No matter how excellent the starting strategy and tactics are, campaigns almost always improve — sometimes quickly and dramatically — through refined testing.

Our experience in traditional paid search gives our team the experience and skills necessary to interpret data correctly and conduct testing in a systematic and effective manner. We are a data-driven social media advertising agency: We try to leave as little as possible to chance and instead make social media a platform that generates measurable and meaningful ROI for your business.

Best opportunity to leverage your strengths

Facebook Ad Campaign Setup

For Facebook advertising, we begin with a custom conversions strategy designed to drive revenue and/or sales leads. We utilize advanced targeting based on the most relevant variables, including jobs, industry, interests, demographics and other criteria. We also conduct in-depth audience research and competitive analysis to identify the best starting position for your advertising — messaging and offers that present the best opportunities to leverage your strengths and capitalize on weaknesses among your competitors.

USE THE POWER OF VIDEO TO BOOST YOUR ONLINE CREDIBILITY

Video Editing

WE PRODUCE HIGH QUALITY VIDEOS THAT CREATE GREAT FIRST IMPRESSIONS.

Use video to establish you and your firm as wealth managment experts. 58.9% of investors say they will watch a video before they will read text.

Video does not work for everyone, but when it does it is a powerful marketing tool.

GETTING TO KNOW YOU

Video is the perfect medium for welcoming visitors to your website. The personal nature of video is more powerful than the written word. You create a positive first impression that causes more investors to want to contact you.

You only have one opportunity to create a positive first impression.

WE OFFER A FULL RANGE OF VIDEO PRODUCTION SERVICES.

Ou video services are based on best practices – from the initial interviews to the finished product that is loaded on your website.

Our video services include (partial list):

  • Identifying and targeting your key personas
  • Comprehensive video services
  • Scripting, editing
  • Staging the videography
  • Post production services
  • Loading finished videos

ON-CAMERA VIDEOS

We develop scripts that target the ideal types of clients you want to reach. Then we build an online plan to get the videos as much exposure as possible.  We use remote video capture technology or we can source local videographers near you.

EXPLAINER VIDEOS

These types of videos have gained popularity with financial advisors in recent years. We take it to the next level with fully-customized explainer videos. No cookie-cutters here.  We script, design, and produce it all for you.

VOICEOVER VIDEOS

If you’re not ready for on-camera videos or if you want to produce short video clips that focus on specific topics, we’ve got you covered. Our professional voice-over videos create the first impression you are seeking for your firm.

EMAIL MARKETING TARGETS INVESTORS WHO ARE NOT READY TO INTERVIEW FINANCIAL ADVISORS.

EMAIL MARKETING

EMAIL MARKETING IS THE BEST WAY TO KEEP YOUR NAME IN FRONT OF LEADS, PROSPECTS, CLIENTS, CENTERS OF INFLUENCE, AND OTHER REFERRAL SOURCES.

CURRENT EMAIL STRATEGIES

Ask yourself the following questions about your current email strategy:

  • How many people read your emails?
  • Do you send emails at the right time of the day?
  • Are you sending relevant content to various types of audiences?
  • Are you sending new, original content?
  • Are you communicating on a regular basis?
  • Is your current strategy producing traffic for your website or blog site?
  • Are your emails increasing your visibility on the Internet?
  • Are your email efforts producing leads?

OUR EMAIL MARKETING CAMPAIGNS PRODUCE RESULTS

Our team of experts manages email marketing campaigns so you can spend more time meeting with leads, prospects, and clients.

COMPELLING TITLES

First impressions are a critical first-step for emails. They are headlines for your content. Titles motivate investors to open and read your content. Our role is to create intriguing email titles that ompel more people to open and actually read your emails.

LIST SEGMENTATION

Are you sending the right content to the investors on your email lists? Your open and unsubscribe rates will answer this question.  We recommend segmented lists so investors are reading content that has some relevance to their current situations.

TARGETED CONTENT

You should not send content that targets millennials to pre-retirees. People want to read about financial issues that impact them. Our team provides interesting, fresh, informative content for each of your segmented groups.

Creative way to tap into the enormous social media audience

Social Media & Paid Ad Management

We does. A leader in B2B and B2C PPC and display advertising, we offer social media advertising to businesses of all kinds. If you are looking for creative ways to tap into the enormous social media audience to generate leads or direct e-commerce revenue, our social media advertising firm can help you.

With so many social platforms, social media advertising campaigns can be approached in many ways. In general, some of the best platforms are Facebook and LinkedIn.

Facebook, with its billions of users, represents a vast potential market; in addition, Facebook advertising enables advertisers to target users with great precision. This granular targeting makes your ad more relevant, making high click-through and conversion rates more obtainable.

LinkedIn is a strong advertising platform because it is (perhaps) the only social site fully dedicated to business. Many companies find Facebook and other primarily social sites less effective for advertising because users are mainly interested in socializing and possibly even escaping the business scene.

Depending on the nature of your business and the habits of your target audience, one or both of these platforms could be the right starting place for a social media advertising firm to start your campaign.

Stay Ahead of Your Competition

Google Ad Campaign Setup

Rely on us to adhere to best practices for your Google AdWords campaign management services, and take advantage of all the complex opportunities available on the platform.

Among the key features of our AdWords campaigns: inventive strategy, meticulous execution and unparalleled transparency in our work and communication.

Why Choose Straight North For Your Google AdWords Campaign Management

Expertise: A Certified Google Partner
Our in-house, full-time PPC specialists have successfully completed Google’s certification requirements. This gives us a thorough understanding of a very complex and constantly changing advertising platform. In addition, we have design and copywriting pros to produce high-impact ads and dynamic pay-per-click landing pages.

Stay Ahead of Your Competition
Because of our close relationship with Google, we are first to be briefed on product updates, new research and upcoming training events. This enables us to keep your campaign innovative, one step ahead of the competition.

Stability & Continuity
Google Partners not only have to have fully trained account managers, the agencies themselves must also be solid. We are. With a large, full-time staff and strong track record in multiple Internet marketing disciplines, we are an agency you can rely on for as long as your AdWords campaign runs.

AdWords Campaign Management – Added Value

In addition to our status as a Google Partner, here are several other reasons why you should consider us for your Google AdWords campaign management.

  • Lead Tracking, Validation & Reporting. We are the only Internet marketing agency that tracks, validates and reports leads in real time through an online dashboard. Our in-house staff listens to every phone call and reads every form submission, separates true sales leads from non-leads, and displays both through an online dashboard where you can review them at your convenience. Learn more about lead validation.
  • Better Lead Follow-up. Because you can review leads in real time, you can act on them while they are still fresh. This can make the difference between closing the sale and losing an opportunity forever.
  • Precise Campaign ROI Calculations. Because we separate sales leads from everything else (e.g., misdials, job inquiries, personal calls), you can determine exactly how many leads your campaign generates.

First impression is the last impression

Social Media Graphics Design

As it is said ‘first impression is the last impression’, your accounting & financial firm must create a good first impression to woo the visitors. Now, it’s your company’s website, social media page, brochure, etc. that your customer would firstly see and thus they need to be eye-grabbing.

Therefore, for your accounting & financial firm we would recommend you to get graphic design services for website design, business card design, brochure design and any other service which you may find would impact your company.

As it is said ‘first impression is the last impression’, your accounting & financial firm must create a good first impression to woo the visitors. Now, it’s your company’s website, social media page, brochure, etc. that your customer would firstly see and thus they need to be eye-grabbing.

Therefore, for your accounting & financial firm we would recommend you to get graphic design services for website design, business card design, brochure design and any other service which you may find would impact your company.

Our Specialties

Ready to Reboot Your FINANCIAL Firm’s Marketing?

If you’re looking for a way to implement marketing best practices within an action-oriented time frame, our financial consulting marketing packages are for you. Each package is developed specifically for financial consulting firm and can be customized to include everything from name creation to website development.

  • Custom Marketing Plan
  • Develop criteria for A-level clients
  • Identify your unique selling points
  • Determine your target audiences
  • Outline your marketing strategy
  • Set your goals for the year
  • Take step-by-step action

Services

What We Can Do For You

Whether you’re a new firm looking for a comprehensive way to get your name into the marketplace, or an established practice with an older website in need of a refresh, we have a solution for you. We’ll get to know you and what you do in order to develop a unique, polished, consistent way for potential clients to interact with your firm. We know that not every firm has the budget for full-time marketing staff; let us be your one-stop-shop for everything from establishing a brand strategy to building and promoting your professional website.

With our tools and expertise, your firm can gain access to strategic marketing plans that include compelling content that will demonstrate the experience you bring to your clients and differentiate you from your competition.

Firm-Wide

Consulting on those marketing activities that will benefit the entire firm.

Industry

Pulling various practices together to pursue specific, targeted industries.

Practice Group

Working with groups of financial professionals with common audiences for marketing in order to develop strategies to win new business.

Individual Financial Professional Coaching

Walking individual financial professionals through the process of developing and implementing a personal marketing plan.

Why is Marketing Important for Financial Advisory Firms?

Chances are, you have not been taught how to market your financial advisory firm. Unless you have an undergrad degree in marketing, you likely struggle on how to successfully market your firm. Successful financial professionals understand that investing in your marketing efforts will lead to a steady increase in revenue for years to come.DMYourBusiness help clients develop a tailored marketing plan to help your firm prosper.

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