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Grocery Store Marketing Services

Witness Business Transformation with our unique “Digital Brand Commerce Approach”. Grow your business with result oriented & ROI driven Consulting, Digital and Design services from the Best Digital Marketing Agency in India.

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How We Work

Our approach to your business makes us one of the best digital marketing company in India. We start with consumer/market Insight to build unique Business Strategy to help you differentiate your offering from your competitors and enable it with technology to build Brand Equity and Business Value in the ever-connected world. Deployment of the following helps us to grow your business and brand value:

Insight

We use research, analytics, and creativity to gain a clear and deep understanding of unmet needs and opportunities related to brands, customers or markets, to create value for businesses.

Strategy

Brands are living business assets. We build a strategic and creative foundation for the future by clearly defining their purpose, identity, and role. This creates identification, differentiation, loyal customers, and value for businesses.

Technology

Through strategic planning, technology platforms, and internal engagement, we bring a brand experience to market and strengthen internal marketing and brand management capabilities.

Website Design & Development

At DMYourBusiness, a critical emphasis is laid on creating experiences for the audience. As digital experts, we understand the importance of establishing smooth navigation flow to reduce the bounce rate and increase the average session time. We execute user experiences tests and mock-up stitching to help our clients visualize the final product and this also helps us to identify user experience issues which may crop up at the later stage. Our expert E-Commerce Website Design Services help clients to accentuate and focus on the most important objectives on the website. This helps in creating a plan to cross-sell and up-sell the products or services within the website to increase engagement

Social Media Graphics Design

We are a creative digital branding agency crafting lucid brand identities and concepts which communicate beyond boundaries. Our multi-disciplined group of creative experts successfully create new brand identities and translate existing brands to inspire and communicate seamlessly across all platforms. We believe a structured approach and simplicity is the key to a successful branding agency, hence we try to un-complicate the complicated with a structured yet organic process. Our approach has been instrumental in creating successful brands identities which form an integral part of the brand for years.

Learn Our Digital Branding Approach

Research and Workshops: We try to uncover and understand untapped opportunities and brand objective by conducting workshops, management interviews, research, trend analysis and competitor audit.

Ideation Sessions: Information sourced would be discussed analyzed in ideation sessions to ensure management vision is properly aligned before coming up with execution strategy.

Creativity and Design: We bring our ideas to life across all the marketing collateral like naming, creative concepts, logo design, brochure design, and message architecture.

Strategy and Execution: We lay the master plan for the success of publishing Brand Architecture, Brand Planning, Re-branding, Positioning, Brand Communication strategy for uniformity.

We believe paid Social Media Campaigns are paramount for the brand’s success in digital marketing. Hence all our social media campaigns are integrated with paid social activity. Advanced ad targeting mechanisms and colossal reach make social media advertising a favorite for all the advertisers. However, lack of experience would result in loss of budget. We bring in our design thinking process for paid social campaigns and here the snapshot of it.

  1. Defining audience and segment them.
  2. Cross-channel integration for enhanced engagement.
  3. A/B Testing and budget optimization.
  4. Forensics.

With constant algorithm updates from Facebook, LinkedIn, Twitter, etc they are constantly pushing brands to indulge in paid advertising.

Video Editing

we offer animated and corporate video services . Visual storytelling is the new way to communicate in this digital world.  The consumer’s low attention span makes it harder for the brand to make a mark. Our team empowers companies by producing the best quality video content for their website, products or services. We help our partner companies to attract and engage more prospects from your targeted audience and improving their digital presence. We utilize powerful video production tools to offer you unmatched services including streamlining and centralizing of your workflow, convenient management of content, fast transcoding along with a robust customization of the video player for your website. Not only video marketing improves your SEO score, it is also a great tool to help the brand to interact across social media.

Why video marketing is important for you?

Higher Engagement: Including a video in your marketing campaign automatically increases your audience’s engagement with your brand. Video defines a personality to the brand and is easier to connect with.

Rank Higher on Google: Google encourages video content in its search results and itself incorporates the more video content. Hence, it gives your video content higher leverage in the search results as a web page with video is 50x more likely to appear on the first page of Google.

Improve Email Open Rates and Click-Through rates: Trend has witnessed that an email subject with “video” included results to 2-3x higher open rate than the others. The team at PurpleSyntax specializes in increasing the footfall on the landing page by adding the video to the e-mailer.

High Viral Property: Videos are more likely to go viral through social media and create higher reach for the brand. When coupled with our Social Media Marketing strategy, brands yield high ROI for their campaigns.

Social Media & Paid Ad Management

We are a Digital Marketing Agency offering Bespoke Social Media Marketing services . We offer tailor-made SMM services for brands as per their size and budgets. Our social media marketing strategy is driven by insights and data. We combine onsite and social media analytics from Facebook, LinkedIn, Google+, Twitter, Instagram, etc and establish trends to execute an integrated digital campaign. As part of this analysis, we do a deep exploration of client’s digital channels and help them understand ROI from them. We execute campaigns by integrating SEO and social because Search Engine Optimisation (SEO), when integrated with Social Media Marketing (SMM) takes the brands visibility to a higher level and enhances consumer engagement.

Social Listening Is The Key

 social media strategy starts from Social listening. As a part of listening we do a deep exploration of brands and competitors social media presence to understand how the brand is positioned against its competitors. We use numerous tools to monitor conversations on social media channels as well as other portals and blogs. Our objective from listening is to understand what people think about your product or service. Who is sharing or liking the content? What are their demographics and interests? How influential are they? What is their age group and location? and what motivates them? All these data insights and intelligence are captured and formulated to an audience-driven social strategy.

Reputation Management & Sentiment Analysis

Once we analyze how a brand is positioned against its competitors we execute sentiment analysis to learn how a brand or product is pursued by its customer. We use Natural Language Processing (NLP) and computer-aided tools to analyze the tone and attitude of people when they mention your brand, product or service. Tools cannot measure the regional languages and slang, hence we analyze all the mentions manually to capture the true essence of conversations. Sentiment analysis is the key to learn the opinion of people real time and avert major business risks and develop online influencers for the products.

Email Marketing

Email is still a large driver of revenue for ecommerce businesses. At Stryde, our approach to building a lucrative email list and supporting marketing strategy focused on building your brand and encouraging customers to spend more money with you. We do this by launching targeted automated email flows that provide lasting value to your business.

Below is a breakdown of some of our core automated email flows.

EMAIL COLLECTION

We focus on building a lukewarm email list through creatively placed sign-up boxes throughout your website.

NEW CUSTOMER EMAIL FLOW

Once emails have been collected through strategic placement, all emails are funneled into a New Customer or Welcome email flow. The main intent of this set of emails is to build trust and credibility with your brand and to entice these new users to turn interest into purchases. 

This flow typically contains three to five emails. The first email is primarily focused on thanking the customer for engaging with your brand. The second builds hype and excitement surrounding your product. The third provides clear instructions of how to use your product. The fourth will provide social proof that your product is popular and well-liked amongst consumers, and the fifth email will introduce new content or related products. 

PRODUCT REVIEW

Customers love to do their research before they are willing to take the leap and purchase. Social proof adds an extra layer of trust to your brand, so having a long list of reviews will only boost engagement with your current and future audience.

After a customer has purchased a product, it’s prime time send them an automated email asking them to write a review about what they just bought. At Stryde, we help build and create an automated product review email flow that cultivates an engaged and responsive audience.

PROMOTIONAL EMAILS

A promotional email flow’s primary focus is to bring attention to an exciting brand announcement. Whether you are showcasing a new product, an exclusive offer or a screaming good deal, engaging your customers through a promotional email can be a great way to boost sales.

ABANDONED CART EMAILS

An abandoned cart email flow is exactly what it sounds like. It is an automated email flow containing two to three emails that is sent to remind users who left something in their cart to come back and make a purchase. This is the time to pull out your persuasion skills and share why your product is something they cannot live without. At Stryde, we help you position and format these emails to earn potential lost revenue.

EMAIL PERFORMANCE AND TRACKING

We develop performance metrics for your eCommerce campaigns and track the data you need to know. We’ll segment your campaigns, monitor performance of open and click-through rates, and watch for spikes in subscribes and unsubscribes — so you can make informed decisions with real-world info. We have strategic partnerships with Klaviyo and Drip that offer robust reporting in order to track revenue at each stage of our workflows so that each step of the flow can be optimized for conversions.

Linkedin Ad Campaign Setup

LinkedIn Ads presently have 2 main ways of advertising i.e. ‘Self- Service Ads’ and ‘Managed Campaigns’ that share the same LinkedIn’s Campaign Manager platform; with it you’ll be able to start, monitor, and stop any LinkedIn Ads you are running. Moreover you’ll be able to track the clicks, impressions, conversions and the amount you’ve spent so you can discontinue the campaigns that are not working and run the ones generating the desired results. With Self – Service Ads you get to set your own Ad budget, create and write your own advertising copy and even set your own campaigns. With Managed Campaigns you get to partner with a LinkedIn team to create better ad campaigns and they help you reach more premium prospects for better marketing

Google Ad Campaign Setup

Make the right decisions for growing your ecommerce business by learning how to create Google Ads profitable campaigns for your store.

Campaign types

Starting advertising with Google Ads requires creating a campaign. Google network offers different campaign types for you to choose the ones that best suits your goals. The campaign type determines where customers will be able to see your ads.

Banners

When used correctly, banners can bring customers to your store in just one click. The purpose of banner advertising is to promote your brand through using visuals & simple images. Let’s learn how they work!

Keywords

keywords are essentially the epitome of your advertising for your ecommerce. Effectively using keywords can significantly increase your ecommerce sales. Keywords are the groundwork of any Google Ads campaign, & if incorrectly selected, they will not be beneficial to your company.

Google Ads extensions

Ad extensions have the ability to increase your ads click through rate. By offering your customers additional information, you are persuading them to visit your website & eventually make a purchase.

Google Ads budget

When it comes to the amount spent on Google Ads, there is no rule to cover it all. It really depends on your business, your goals & your capability. If you are an owner of a small ecommerce, you might want to start with a smaller budget.

Disapproved Ads

A disapproved ad is any ad that has been created & doesn’t meet Google Ads’ policies & therefore won’t be shown. Learn how not to create these kind of advertisements & create always good promos.

Metrics & KPIs

Through Google Analytics you can find free services that can track & report your website traffic. This can benefit your ecommerce as you will be able to see trends & statistics, & with all this data your can build your marketing strategies accordingly.

Google Ads Quality score

Quality Score is defined by Google as “an estimate or the quality of your ads, keywords & landing pages”. It ensures that the most relevant results are shown as paid advertisements.

Google Ads Shopping

Google Shopping is an ecommerce platform powered by Google Ads & Google Merchant. It serves as an incredible tool to grow your online business with the help of the Google Search engine & its tools.

Facebook Ad Campaign Setup

With over 2 billion active users on Facebook, the social media site is essentially the world’s largest shopping mall. If your ecommerce website isn’t taking advantage of Facebook advertising, you could be missing out on massive amounts of revenue. 

With granular Facebook Ad targeting, you have the potential to reach your exact customers on desktop and mobile and retarget them till they convert. But while Facebook ads for ecommerce hold tremendous potential for success, there’s also a lot of room for failure—unless your Facebook ad campaigns are placed in capable hands. That’s where a knowledgeable Facebook marketing company comes in handy.

We possesses the skills and knowledge to create and implement powerful Facebook ad campaigns for your ecommerce business. We create captivating designs to share your story through different ad formats, write compelling and fun ad copy, and use precise audience targeting to reach your exact customers. We also set up Facebook retargeting campaigns that are designed to push existing leads through your marketing funnel by displaying ads for products they’ve already interacted with on your site, ensuring you get the most ROI out of your Facebook marketing budget. With us on your side, Facebook ads for ecommerce is an incredibly lucrative tool for your business.

Mauris porta nulla vitae aliquam luctus. Vestibulum non tempus libero. Sed ultricies diam ligula, vitae vestibulum lectus.

 

– Victor Novak, Califor Agro Ltd.

Mauris porta nulla vitae aliquam luctus. Vestibulum non tempus libero. Sed ultricies diam ligula, vitae vestibulum lectus.

 

– Victor Novak, Califor Agro Ltd.

Mauris porta nulla vitae aliquam luctus. Vestibulum non tempus libero. Sed ultricies diam ligula, vitae vestibulum lectus.

 

– Victor Novak, Califor Agro Ltd.

Mauris porta nulla vitae aliquam luctus. Vestibulum non tempus libero. Sed ultricies diam ligula, vitae vestibulum lectus.

 

– Victor Novak, Califor Agro Ltd.

What makes DMYourBusiness Unique?

Take advantage of our expertise. Build your Brand Equity and Business online. Take your Marketing & Business ideas live & turn it into a profitable and growing business with the best digital marketing company in India!

  • 8+ Years of Business Experience at Leadership level.
  • Business Strategy driven by application of Data.
  • Marketing Strategy Built on Consumer Insights.
  • Application of Best in Class Technology Stack.
  • Our Understanding of the Power of Branding.
  • Our Fully Managed eCommerce Capabilities.