WHY DIGITAL MARKETING
These days, when someone needs legal help, they don’t turn to the phonebook. They turn to the web. Whether it’s to hire a lawyer or to find an answer to a legal question, Google and other search engines have become the go-to source for your target audience.
we specialize in working with law firms, like yours, looking to gain recognition and grow their client base. We uncover who your target market is, what types of searches they conduct online, and where they perform these searches. We then use that data to create a custom strategy certain to deliver the results you deserve.
Focus your efforts on getting the type of clients you want
We’ve seen it time and time again: law firms create general marketing strategies in the hopes of reaching the most amount of potential clients.
But a huge percentage of those so-called potential clients never turn into actual conversions. That could be for a number of reasons including:
– The prospect was never really in the market for a lawyer (they might’ve just been looking for a simple legal answer, which they found online)
– The prospect isn’t an ideal match for the law firm (perhaps, because the firm doesn’t handle the type of case the prospect is in need of)
Social Media Graphics Design
Our team can help you all your graphic design and branding needs. Our experienced creative directors have a wealth of experience in graphic design services for law firms of all sizes.
Our team are capable of illustrations and animations as well – taking your brand to a whole different level. We also provide you with raw files of all your graphic design work so you can re-use them again in the future. Our designers have been coined as “thinkers” with endless imagination. We aim to provide effective design solutions while keeping your law firm’s marketing objectives at the forefront of our creativity.
Website Design & Development
We go beyond simple website design, helping you create a beautiful, search-optimized site that boosts your brand while fitting into broader marketing objectives.
Our websites are designed, developed and written in a way that Google (and your customers) will love.
Our process ensures you rank higher in Google’s search results, generate more traffic to your website
and convert a larger number of website clicks into paying customers.
Mobile optimizedand Responsive Design
It’s a fact, today more users are likely to view your website on a mobile device than a desktop. Is your website catering to your audience? At Inbound, our websites are developed to satisfy your audience regardless of the device they’re using. Laptops, desktops, iPhones, Androids – it doesn’t matter. Your website will look picture perfect no matter what.
Take the power back!Updating your websiteis a breeze!
Our websites are developed on WordPress, the world’s leading content management system. With WordPress, you can write blogs, modify the content, update images and generally manage your website. It’s like having a computer science degree without all the pesky 1s and 0s!
Premium hosting that’ssafe, secure and speedy!
When it comes to protecting your digital assets, a premium hosting solution is critical. At Inbound Law Marketing we provide industry leading hosting on WP Engine, a platform created for security, speed and performance.
You are in good hands with our nightly backups, 99.9% uptime, automatic updates, and encrypted SSL certificates.
We create law firm websites that are fully optimized, easy to navigate, mobile-ready, and bursting with features.
Look your best on any device. Our websites are optimized to display correctly where your audience is using a laptop, desktop or mobile device.
A website is your digital representative. It sends a message to your audience about the quality of the services you provide. We ensure you look your very best.
WordPress is the world’s leading Content Management System (CMS). It comes standard with built-in blogging functionality, thousands of plugins, enhanced speed and airtight security.
Developed with industry-leading SEO software, your website will be optimized to increase your visibility in Google’s Search Results.
Effortlessly write and publish blog posts using WordPress’s easy-to-use interface. It’s the perfect way to share your experience and expertise with your audience.
Whether you’re a fortune 500 company or a small law firm, security matters. Our hosting platforms are the digital equivalent of Fort Knox.
Blazing Fast Speed
Speed matters. Your website will include caching plugins to reduce load times for your audience and a Content Delivery Network (CDN) to ensure it’s lightning fast.
Social Media Integration
Integrate your social channels directly into your website to ensure sharing across platforms like Twitter, Facebook, LinkedIn and YouTube.
Google Analytics is configured on each website to ensure you can monitor how your customers interact with your content and contact forms.
Social Media & Paid Ad Management
Less than five years ago, social media for law firms was largely seen as unnecessary. Social media in general was seen as a “time wasting communication tool” only some professional industries took advantage of. That opinion has now evolved. Every person we know, see, and communicate with interacts with at least one social media platform on a regular basis. Any business—no matter the industry—that chooses to throw away the opportunity to have a strong social media presence effectively tosses away new clients and revenue.
This includes law firms and lawyers. In the past, firms had to be contacted by phone primarily. Today, law firms that use social media platforms like Facebook, Twitter, LinkedIn, and Google+ as marketing and communication tools give clients and potential clients new ways to contact a firm, ask questions, keep in touch, or simply keep tabs on a firm. Law firm social media profiles bounce right to the top of search results, and communicating over social media is quick, easy, and can even be enjoyable. When communication tools are simple to use, folks have an easier time reaching out and potentially becoming new clients.
Social media platforms also give legal clients and professionals a way to keep track of the firms they work with or that impress them. This makes it easy to extend referrals or simply remember the name of a recommended firm. For professionals, one of the greatest assets of social media can be found within its networking potential. With a single finger press, you can bridge new connections within the industry and widen your firm’s area of influence. Building new relationships with other firms, professionals, and communities can make a noticeable difference in gaining new clients and client trust.
Establish New Connections and New Client Relationships
Social media marketing is often seen as an exercise in frustration for many professionals—something that has to be done but is more of a chore than anything else. The same can be said for legal social media marketing, but law firms are faced with additional challenges due to the fact that the legal industry’s presence on social media can be somewhat taciturn or subtle in nature. This doesn’t diminish the overall effectiveness of the industry’s presence, however. It just means we have our work cut out for us.
That’s where Legal InSites comes in. Our legal marketing experts specialize in social media marketing for law firms and only law firms. Our team can help your firm and its attorneys:
- Create and maintain active social media profiles on Twitter, Facebook, LinkedIn, and Google+.
- Regularly share new site content, blog posts, and local news that will help build your firm’s online reputation and help you acquire an entirely-organic follower base.
- Establish new connections by following legal professionals, organizations, and other law firms that may result in reputation growth or that express interest in connecting.
- Interact with followers and the legal community on a regular basis.
We’ll also provide regular reports regarding your firm’s social media successes and any strategies or insights for further improvement. As your practice, case load, and firm-wide goals change and evolve, our legal social media strategies will change and evolve right beside you.
Having a strong social media presence makes it easy to keep your law firm fresh in the mind of your clients, community, and anyone who’s interested in the legal industry. When you’re the first law firm someone in need of legal aid thinks of, that means you just potentially gained a new client. Don’t let an opportunity like that slip by. Let us help ensure it doesn’t.
Google Ad Campaign Setup
We partner with law firms to develop targeted Google AdWords campaigns that are strategic, cost-effective and tailored to reach the clients you want. Experience means we know how to keep the cost-per-click within your budget and drive real business results.
Better traffic.Higher visibility.More customer inquiries.
Google Adwords is your firm’s direct link to the top of Google’s search results. Unlike Search Engine Optimization, which can require months (if not years) of complex analysis and execution, Google Adwords operates on a Pay-Per-Click basis meaning you display at the top of the search results almost immediately and only pay for your advertising when a potential customer clicks your ads.
Your work is complex enough, you shouldn’t have to spend billable hours figuring out the best AdWords strategy for your firm. We offer complete pay-per-click advertising management services that provides everything from a tailored keyword strategy and well-crafted ads through to detailed reporting and analysis. All you need to do is be ready to sign up new clients.
Custom landing pagesthat convert!
Landing pages are our secret weapon. To improve the performance of our client campaigns, we design and develop beautiful landing pages that are crafted to convert. No longer will you send Adwords traffic to a stodgy service page, with landing pages you’ll generate more client inquiries from your Google Adwords campaign.
Delivering high-quality video content
Elevate your digital marketing efforts by leveraging the power of video. We are a Dallas-based video production company that delivers high-quality video content from start to finish. Our in-house production team can produce, storyboard, direct and edit the most captivating visual experience to ‘wow’ your audience – every time.
Why choose us for your next video project?
We are a full-service video production company operating in Dallas. We can handle projects of every scale and genre. We have our own cameras, lighting, modifiers, gimbals/stabilizers and pro audio. Post-production is done in-house on the latest equipment. We work with a team of dedicated writers, producers, directors and cinematographers with the expertise to carry out every aspect of video production from creative services to delivery. We treat every project with utmost professionalism, regardless of the budget or scope.
Video production breakdown
Pre-production is a crucial phase of the production process. It demands careful planning and preparation. We never go to a video shoot before we have a detailed schedule and know precisely what footage to capture. This is when we iron out the details and ensure an easy, consistent, and cost effective shoot.
Lights, camera, action! Whether we’re shooting on-location, in studio, or out in the street, our cinematographers are prepared to capture the highest quality footage for your media project. The director will oversee the production, ensuring you get the most value for your time.
Editing is where the magic happens. With the latest software and talented editors, your footage is transformed into a work of art. Our post-production services include motion graphics, titles, 2D & 3D animation, voiceover, visual effects, music, sound design and color grading. If you can imagine it, we can do it.
You can get the final video in any medium you like. We have the in-house ability to export to any file format and upload to any video hosting service available (YouTube, Vimeo, Twitter, Instagram, Facebook). We can also embed the video into your own website.
Facebook Ad Campaign Setup
Facebook can be a game-changer for your law firm. With around 1.5 billion active users daily and half the planet using Facebook, tapping into this amazing potential should be a no-brainer for your business.
Our proven Facebook ad strategy will help you make the most of the world’s largest social platform. With our help, you can finally start converting potential customers into paying ones.
Step 1: Campaign Strategy
To understand your Facebook campaign goals and develop a strategy, we start with a discovery session.
- A short intake form to gather the information we need
- Communicating key information about your marketing objectives and your target audience
- More questions about your business by email or on a call
Our aim is to get the highest volume of qualified leads clicking through to your website at the lowest possible cost.
Step 2: Audience Research
Before creating your ads, we research your target audience to identify their demographics, including:
- Educational background
- Specific interests
Then, we create custom audiences and targeted campaigns to reach them.
Step 3: Ad Design & Copywriting
At this stage, we’re ready to create your ad campaign.
Our Facebook ad specialists are experienced at creating high-converting ads that encourage your target audience to click through to sign up to a service, take advantage of an offer, or take other desired actions.
Step 4: Account Setup & Configuration
The next step is to create your Facebook advertising account.
We’ll look after the setup and configuration for you. You’re then ready to kick off your Facebook ad campaign, according to pre-set ad budgets and agreed-upon parameters.
Step 5: Analytics Installation
How are your ads performing?
Our analytics tools (similar to Google Analytics for your website) measure the key performance metrics of your Facebook ads: clicks, impressions, click-through-rates, conversions and engagement.
Step 6: Facebook Management & Optimization
Smart marketing strategy is never set and forget. You test, track, optimize, and test again to get it right.
As well as optimizing your campaign ads for the best possible yields, your landing pages need to be designed to convert the traffic you receive.
We’ll research your industry and target audience and do our homework on their Facebook usage habits. Then we’ll track and tweak the ads until they’re pulling in the leads.
Comprehensive Facebook Marketing Strategy
No one-offs here. We develop Facebook strategies for law firms that work for the long-term. After securing a deep knowledge of your firm, services, clients and what makes you unique, we design Facebook pay-per-click campaigns that drive business to your digital front door.
Extensive Audience Research
Our experience means we’re experts at identifying the interests, demographics and ad formats that match the audience you are attempting to reach. We factor in networks, location, and bidding options to determine cost-effective methods for turning Facebook clicks into new customers.
Intelligent Account Structure and Configuration
When it comes to Facebook marketing, you have to sweat the details to be successful. We ensure all the small things are taken care of when we create and configure Facebook Advertising accounts for our clients.
Creative Ad Writing and Design
Turning Facebook campaigns into new business is about more than getting the technical components right. You have to have compelling ads that make people want to click and find out more. We write and design ads that promote your unique firm and test them continually to refine the copy until it’s just right.
Detailed Campaign Monitoring and Data Analysis
Facebook is not just an effective digital marketing tool, it can also be tracked with remarkable accuracy. We use this data not only to make your campaigns better but also show exactly how they are performing. You receive monthly reports detailing our successes and areas for improvement.
Ongoing Campaign Optimization and Refinement
Facebook is not “set and forget.” Many firms and agencies make that mistake. Not us. We continually refine and optimize your campaign to reduce your advertising costs and increase the number of prospect inquiries you receive.
Linkedin Ad Campaign Setup
LinkedIn, the popular social networking site for professionals is also used for marketing purpose. Smart marketers are taking the advantage of this social networking site to build their brand, engage audience and also grow their business. Including LinkedIn in your social media marketing strategy is effective and also will give you the leverage to lead awareness. Reports have also showed that LinkedIn is the best way to promote brand as it is more responsive than other social media networking platforms.
LinkedIn is a good choice of marketing if you intend to follow a tight budget. Local companies are considering this social networking site to promote their products/services and also attract audience/customers. The local or small companies are creating LinkedIn showcase pages to share content and also connect to specific targets. Creating such pages allows LinkedIn users to follow products or services they care about. LinkedIn has integrated a good number of tools that give you the leverage to carry out comprehensive marketing campaigns. There are more interesting marketing aspects that LinkedIn offers which our experts will be happy to share with you.
Our social media marketing experts have impressive knowledge about LinkedIn marketing strategy that could easily lead your business to the right customers. LinkedIn has been providing opportunities to businesses to increase the conversion rates or grow business. And our experts will help you with their knowledge and skills to reach the targeted audience with appropriate or right content. They will run business campaigns for you thus keeping in mind your business requirements and drive traffic.
DMYourBusiness has been offering LinkedIn marketing solutions for years and have served clients around the world. We will develop content and boost it in this world’s largest professional network keeping in mind your profits. So, take the advantage of such powerful networking site and build your brand awareness. Our services are offered at affordable packages for all sized business.
For every $1 spent on email marketing $44 is made in return, according to a study by Campaign Monitor. People who buy products marketed through email spend 138% more than people who do not receive email offers.
Are you using the most effective form of digital marketing in your business strategy?
If you haven’t implemented an email marketing campaign for your business, don’t miss out on connecting with your customers and increasing your sales anymore. A digital marketing agency like Thrive can set up an email campaign that fits your business objectives perfectly.
Email newsletter campaign services
Email campaigns tailored to your needs: We will set up and manage a targeted email marketing campaign aligned with your marketing goals. We’ll take care of your needs, whether you’d be best served by one-off sales-oriented emails, simple RSS-to-email feeds sending your audience updates from your blog, or an intelligently automated setup with event-triggered follow up emails based on where the recipient is in our well-defined sales funnel.
Professionally designed templates: Studies have shown that people prefer emails with more images and an attractive design rather than just plain text. Our talented designers can craft a newsletter template that has the colors, organization, and various features you feel represents your company best. We design all of our emails to be responsive to ensure it will render correctly on any desktop or mobile device.
Product and service promotions that convert readers into customers: We can personalize the content of each email newsletter to appeal to your ideal target market. Your subscribers can receive emails that tell them exactly what they like hearing and offer them exactly what they want to buy.
Growing your email newsletter list: Not only that, but we’ll work with you to ensure your email newsletter list is growing steadily by optimizing your site to encourage email newsletter signups. On top of that, we’ll allow you to benefit from our rich industry experience to ensure your emails are likely to earn as many shares and as few unsubscribes as can be reasonably achieved.
While email marketing is an effective sales strategy, many businesses don’t know how to track results. We make this easy for our email marketing clients by:
- Providing detailed reporting: We’ll set up an email campaign tailored to your specifications, manage it and give you detailed reports on its efficiency, including open rate, traffic referred to your site, and sales/leads driven. With such detailed data, it’s a simple matter to verify that your campaign is generating revenue to more than justify its expense.
- Access to Google Analytics reports: You can track your email campaign’s results by checking your Google Analytics dashboard anytime you desire. We can even integrate email campaigns with your Google Analytics to provide deeper insight into how the recipients interact with your website.
Ready to get started?
We’d love to discuss how we can assist you with an email marketing campaign.
The benefits of email marketing
According to research, customers spend 83 percent more on a brand that they’ve received email newsletters from. Marketers reported receiving $44.25 for every dollar invested in an email marketing campaign.
Email marketing is one of the best marketing methods for earning business leads and has a very high ROI. The benefits to email marketing appear to be endless, but we’ve narrowed them down to these seven:
1. Customize for Different Audiences
Personalization is one many benefits to using email marketing. It is much easier to create the appropriate messaging for different types of audiences. While there may be additional costs to consider for printing when customizing bulk orders with different messaging, email allows one to customize messaging for different audiences at no additional charge.
2. Simple and Time-Saving Distribution
Email marketing is far less labor-intensive than other type of marketing. There is no postage to consider or labeling required for each piece distributed. The person can communicate with thousands on a list or within a certain category in a matter of minutes.
3. Test Emails for Better Results
There are more opportunities to test different styles of messaging. A person can create multiple messages for an email campaign. The person can test the message in different formats using split testing to see which approach gets the best response from recipients.
4. Email Marketing is Cost Effective
Email campaigns are much more cost-effective than other forms of marketing. Research shows that email campaigns can be up to 20 times more cost-effective than other types of marketing methods. This gives the marketer more of an opportunity to reach more people on a given a budget.
5. Builds Customer Loyalty
Customer loyalty requires the consumer to have regular interaction with the brand. The cost for marketing to an existing customer can be anywhere between six to 12 times less expensive than any of the other types of marketing. Routine marketing communications with the customer make it possible for the company to build a relationship while driving sales.
6. Email Tracking and Analytics
There are better tracking opportunities for a business using this type of marketing. Results are available for most campaigns within 48 hours. The click-throughs, open rates, bounce rates and other key metrics give marketers many ways to track key campaign metrics.
7. Email Marketing Expands Reach
Email newsletters will have a better reach than traditional marketing methods. Seventy-two percent of email users check their inboxes more than six times a day. Another 92 percent of Internet users have a minimum of one email account. Marketers can reach their target audiences on their phones, mobile devices and PCs with this type of campaign.
Try an email marketing campaign
Marketers can see a considerable return on their investment in email marketing, including the benefits listed above and many more. If you’d like to enjoy a higher ROI, improved efficiency, accessibility and an increase in customer loyalty, contact Thrive and we’ll walk you through all the ways our email marketing campaigns can help you promote your business or brand.
Thrive’s email marketing team is experienced with many email platforms including MailChimp, Constant Contact, Mailshake, Apollo and more. Here are some additional benefits you’ll get from partnering with Thrive:
- Custom and branded email template design
- Email automation and A/B testing
- Campaign strategy, setup and management
- Insights and reporting on a monthly basis
- Content writing and creation (images, video, etc.)
- Subscriber growth campaigns
- List segmentation
- Collaboration with other marketing efforts including social media & remarketing campaigns