When you’re brainstorming for ideas to market and promote your laundromat, there are many things to do to get the word out about your business. From laundromat digital marketing to traditional methods, digital agencies like Spynr encourage the use of marketing campaigns to help your laundromat grow. One way to do this is through running a successful email campaign. That’s right, email isn’t dead and it’s booming! If you’re wondering where to start, here are the things to know about email campaigns for laundromats.
Define Your Objectives
Before you even create an email draft and send it out, you must determine what you want to accomplish with your laundromat marketing strategy. Do you want to increase your laundromat’s brand awareness, drive more website traffic, or generate more sales?
Once you answer these questions and know what goals you want to accomplish, you’ll be able to create content focused on achieving them.
Build a Strong Email List
One crucial aspect of email marketing campaigns is the list of email subscribers you have. When building an email list, you must ensure you get opt-ins from people who are genuinely interested in the services you have to offer. This can be done by offering something valuable in exchange for their email addresses, such as a helpful eBook or discounts.
When you have a target audience and email list ready, you must keep their demographics in mind. Make sure that the message you send is appealing to the emails you send. Let’s say your target audience is women between 20-50 years old. As such, you wouldn’t want to send them emails related to all-make events that your laundromat is sponsoring.
Do A/B Test Subject Lines
It’s important to know what works best for your audience and what doesn’t work, which can be done through A/B test subject lines. Fortunately, these are easy to test and learn from. After you test subject lines, you’ll be able to see the trends and build better subject lines according to the data you receive, which will increase your open rate.
Metrics to Measure
Email marketing campaigns aren’t just about sending emails and calling it a day. You must track your campaign’s performance afterward. There are various metrics you must track, which are:
– Open rate: The number of people who open your email. Ideally, it should be between 15-20%.
– Click-through rate: The number of people who click on a link from your email. Ideally, it should be around 2-5%.
– Unsubscribe rate: The number of people who unsubscribe from your email list. It should be under 1%.
– Spam rate: The number of people marking your email as spam. Ideally, it should be less than 2%.
– Laundromat sales: if you sold more laundromat services and received more calls and visits, then this is a great sign your email marketing campaign was successful.
Wrapping It Up
Make sure you keep these tips in mind as you create your email marketing campaign for more success.